Marketing Environment

The companies Marketing Environment

the companies marketing environment is of two types those are given bleow:
1.Micro Environment
2.Macro Environment
Micro Environment:  It consists of    company,suppliers,marketing intermediaries,customers,competitors,publics these are all called as the actors
Macro Environment: It consists of    demographic,economic,natural,technical,political,cultural  these are all called as the forces

publics may have different types they are

government publics
citizen-action publics
local publics
general publics
internal publics