Tuesday, 12 March 2013

Marketing Segmentation

Marketing segmentation levels:

there are mainly four types of marketing segmentation levels
there are
Segment Marketing
Niche Marketing
Local Marketing
Individual Marketing

Bases for segmenting consumer markets:

Geographic
        .region
        .city
        .nation
        .density
Demographic
        .education
        .occupation
        .age
         .family age
         .gender
        .income
Psychographic
         .lifestyle
         .personality
          .values
Behavioral
        .occasions
        .benefits
        .user status
        .usage rate
        .loyality status

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